Our Mission
SheFinds is the destination where women are inspired to treat themselves. We are committed to making women feel good with fun, approachable editorial coverage of fashion & beauty news, daily finds, life hacks and style tips, and more.


Our motto is “Life Stage, Not Age.” Our audience is always engaged and socially active with passion at every vertical:
Fashion, Beauty, Weddings and Lifestyle.


Discovery: Our readers are on the hunt for the newest fashion and beauty products, the latest trends and collaborations and expert how-tos and tutorials.


Daily Sales Feed: As the go-to source for online sales and deals, our click-to-buy site takes the stress out of the splurge. It’s Cyber Monday every day on SheFinds.


Honesty: Our content reminds our readers that every woman deserves to treat herself.


Editorial Flexibility: Our editors are able to work with brands–without red tape–to execute custom programs.

SheFinds.com is a property of White Cat Media.




Our team

Michelle Madhok

Founder and CEO

Michelle is the CEO and founder of Shefinds Media. She began her media career at CBS where she led their initial internet strategy. Michelle later moved to AOL where she held positions of increasing responsibility in their women's content group. In 2004 Michelle launched Shefinds.com in response to a growing women's online shopping market which she identified while at AOL. In 2008 she successfully raised Series A venture funding. As CEO Michelle guides overall strategic direction, brand identity, business development, and all consumer/trade facing public relations. She holds a BS from UC Berkeley and an MS from Northwestern University.

Michael Palka

President and COO

Michael has a background in brand management holding positions at Bristol-Myers, Mattel, and Sara Lee. He transitioned to internet technology in 2003 working for Ask.com, iCrossing, and several startups. Michael has been with Shefinds Media since 2007 and is responsible for day-to-day operations, budgetary management, product development, and partnership integration. He also leads venture capital and M&A analysis. Michael holds a BS from Boston University and an MBA from New York University.

Justine Schwartz

Editorial Director

Justine Schwartz is a veteran women's lifestyle editor; she's written extensively about style & beauty tips, health advice and wedding planning for more than a decade. Her work has appeared in New York Magazine, Huffington Post and New York Weddings. Justine has been with SheFinds since 2010; you can reach her via email at [email protected]

Faith Geiger

Editorial Assistant

Faith Geiger is a New York-based writer and editor. When she's not covering the latest in health and wellness for SheFinds, she spends her time watching reality TV with her roommates, browsing used bookstores, and enjoying live music. You can reach Faith at [email protected]

Georgia Dodd

Editorial Assistant

Georgia Dodd is a New York-based editorial assistant at SheFinds Media. When she's not covering the latest in wellness, beauty, fashion, and celebrity news for SheFinds, she spends her time reading sci-fi books, trying new foods, and listening to a true crime podcast. You can reach Georgia at [email protected]

Marissa Matozzo

Staff Writer

Marissa is a Brooklyn-based culture journalist and staff writer at SheFinds, covering edgy celebrity style, timeless beauty trends, lifestyle and entertainment news. Her coverage of indie music, NYC fashion, underground and pop culture is featured in PAPER Magazine, Paste Magazine, The Knockturnal, Bandsintown and more. You can reach her at [email protected]

Alisha Stacy

Marketing Manager, Contributing Editor

Alisha Stacy creates compelling branded content for SheFinds--on behalf of clients as our marketing manager, and e-commerce posts as a contributor to the editorial team. She covers the latest in fashion, beauty, and lifestyle. You can reach her at [email protected]

Lauren Marshall

Sales and Marketing Consultant

Lauren handles and executes sponsored content for SheFinds. She enjoys creating captivating email campaigns for beauty, fitness, and lifestyle brands. You can reach her at [email protected]

Morgan Maloney

Creative Services Coordinator

Morgan Maloney handles all things creative for SheFinds. She's a skilled photographer and graphic designer who can make anything look beautiful. Morgan also runs the SheFinds Instagram account. You can reach Morgan at [email protected]





What are your editorial policies?


At SheFinds media, we only write good reviews about stuff we like. Our writers and editors find products many different ways: by browsing the web, walking around our favorite stores, attending press events, sorting through solicited and unsolicited product samples, actually buying stuff and any other ways we can.


Accepting products:


We do accept samples from brands and PR firms–sometimes we ask for a specific product, and sometimes samples are entirely unsolicited. If we try and like the product, we’ll write about it, but we don’t guarantee coverage in exchange for products.


Sponsored content:


You’ll see sponsored content and sweepstakes on many areas of the site; this is the only way to guarantee coverage. All sponsored content is labeled as such. For details about sponsorship opportunities and pricing, email [email protected].


Affiliate links:


Many of the links to products we feature are affiliate and pay-per-click links; if a reader clicks through and buys
something, SheFinds shares in the revenue. We do not choose products based upon whether they are sold by a retailer in our affiliate/PPC network. Instead, our writers choose what products they want to feature independently, and editors add affiliate links later if the products are available at one of the retailers in our affiliate network. If the product is not available at an affiliate, we don’t make money from the link.


How can I advertise on SheFinds?


Click here to view our media kit. You can also email [email protected] with sponsorship inquiries.


What is your revenue model?


SheFinds has a multi-stream revenue model, which includes commissions on sales, on-site advertising, newsletter
advertising, and spokesperson agreements.


How can I contact SheFinds?

By email: [email protected]

By mail: 86 Smugglers Path, Riverhead, NY 11901

By phone: (212) 918-1953